Marketing concepts and strategies
An update on contemporary marketing concepts and issues with a new box in each chapter for global issues, organizations or products. Text on international marketing includes current political and economic realities in Europe and the former Soviet bloc. Ancillary package available upon adoption.
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin Co.
2006
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| Edition: | Library ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing concepts and strategies