Marketing concepts and strategies
An update on contemporary marketing concepts and issues with a new box in each chapter for global issues, organizations or products. Text on international marketing includes current political and economic realities in Europe and the former Soviet bloc. Ancillary package available upon adoption.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton Mifflin Co.
2006
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| Edition: | Library ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | An update on contemporary marketing concepts and issues with a new box in each chapter for global issues, organizations or products. Text on international marketing includes current political and economic realities in Europe and the former Soviet bloc. Ancillary package available upon adoption. |
|---|---|
| Physical Description: | xxiv, 610, [99] pages col. illustration maps 29 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0618474455 (library ed.) 0618474463 (student text) |
Marketing concepts and strategies