Strategic management and business policy concepts

Strategic management and business policy concepts

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For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

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Bibliographic Details
Main Authors: Wheelen, Thomas L. (Author), Hunger, J. David 1941- (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Edition:10th ed.
Subjects:
Strategic planning
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