Qualitative marketing research a cultural approach
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyon...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London
Sage Publications
2006
|
| Series: | Introducing qualitative methods
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-345255 | ||
| 005 | 2019111310458 | ||
| 008 | t2006 -UK #g| |#001 #deng#D | ||
| 020 | # | # | |a 9781412903813 |
| 020 | # | # | |a 1412903807 (hardcover) |
| 020 | # | # | |a 1412903815 (pbk.) |
| 020 | # | # | |a 9781412903806 |
| 040 | # | # | |a UKM |d ITMB |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .M623 2006 |
| 100 | 1 | # | |a Moisander, Johanna |
| 245 | 1 | 0 | |a Qualitative marketing research |b a cultural approach |c Johanna Moisander, Anu Valtonen |
| 264 | # | 1 | |a London |b Sage Publications |c 2006 |
| 300 | # | # | |a xi, 227pages |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Introducing qualitative methods |
| 504 | # | # | |a Includes bibliographical references (p. 212 - 224) and index |
| 520 | # | # | |a Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour. |
| 650 | # | 0 | |a Qualitative research |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Valtonen, Anu |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=345255 |
| 964 | # | # | |c BOK |d 01 |
Qualitative marketing research