Qualitative marketing research a cultural approach

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyon...

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Bibliographic Details
Main Author: Moisander, Johanna
Other Authors: Valtonen, Anu
Format: Unknown
Language:English
Published: London Sage Publications 2006
Series:Introducing qualitative methods
Subjects:
Online Access:Click Here to View Status and Holdings.
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