Qualitative marketing research a cultural approach
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyon...
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| Format: | Book |
| Language: | English |
| Published: |
London
Sage Publications
2006
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| Series: | Introducing qualitative methods
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Qualitative marketing research