Management the basics

Management the basics

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key

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Bibliographic Details
Main Author: Witzel, Morgen (Author)
Format: Book
Language:English
Published: London Routledge 2004
Subjects:
Management
Online Access:Click Here to View Status and Holdings.
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