Management the basics
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2004
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| Online Access: | Click Here to View Status and Holdings. |
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A history of management thought