Management the basics
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key |
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| Item Description: | "Simultaneously published in the USA and Canada." |
| Physical Description: | 217 pages 21 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0415320178 0415320186 |
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