Applying social cognition to consumer-focused strategy

Applying social cognition to consumer-focused strategy

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Bibliographic Details
Corporate Author: Conference on Advertising and Consumer Psychology
Other Authors: Herr, Paul 1956-, Nantel, Jacques, Kardes, Frank R.
Format: Book
Published: Mahwah, N.J. Lawrence Erlbaum Associates 2005
Series:Advertising and consumer psychology
Subjects:
Marketing > Congresses > Psychological aspects
Advertising > Congresses > Psychological aspects
Cognition > Congresses > Social aspects
Consumer behavior > Congresses
Online Access:Click Here to View Status and Holdings.
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