Applying social cognition to consumer-focused strategy

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Bibliographic Details
Corporate Author:	Conference on Advertising and Consumer Psychology
Other Authors:	Herr, Paul 1956-, Nantel, Jacques, Kardes, Frank R.
Format:	Book
Published:	Mahwah, N.J. Lawrence Erlbaum Associates 2005
Series:	Advertising and consumer psychology
Subjects:	Marketing > Congresses > Psychological aspects Advertising > Congresses > Psychological aspects Cognition > Congresses > Social aspects Consumer behavior > Congresses
Online Access:	Click Here to View Status and Holdings.
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