Applying social cognition to consumer-focused strategy

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Bibliographic Details
Corporate Author:	Conference on Advertising and Consumer Psychology
Other Authors:	Herr, Paul 1956-, Nantel, Jacques, Kardes, Frank R.
Format:	Book
Published:	Mahwah, N.J. Lawrence Erlbaum Associates 2005
Series:	Advertising and consumer psychology
Subjects:	Marketing > Congresses > Psychological aspects Advertising > Congresses > Psychological aspects Cognition > Congresses > Social aspects Consumer behavior > Congresses
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-345067
020	#	#	\|a 0805855203 (alk.paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.32 \|b .A67 2005
245	1	1	\|a Applying social cognition to consumer-focused strategy \|c edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel
260	#	#	\|a Mahwah, N.J. \|b Lawrence Erlbaum Associates \|c 2005
300	#	#	\|a xi, 402 p. \|b ill. \|c 24 cm
490	1	#	\|a Advertising and consumer psychology
500	#	#	\|a "Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004"--Pref
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|v Congresses \|x Psychological aspects
650	#	0	\|a Advertising \|v Congresses \|x Psychological aspects
650	#	0	\|a Cognition \|v Congresses \|x Social aspects
650	#	0	\|a Consumer behavior \|v Congresses
700	1	#	\|a Herr, Paul \|d 1956-
700	#	#	\|a Nantel, Jacques
700	#	#	\|a Kardes, Frank R.
711	1	#	\|a Conference on Advertising and Consumer Psychology \|c Montreal, Quebec) \|d 2004 : \|n (23rd :
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=345067
964	#	#	\|c BOK \|d 01