Applying social cognition to consumer-focused strategy

Applying social cognition to consumer-focused strategy

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Bibliographic Details
Corporate Author: Conference on Advertising and Consumer Psychology
Other Authors: Herr, Paul 1956-, Nantel, Jacques, Kardes, Frank R.
Format: Conference Proceeding
Published: Mahwah, N.J. Lawrence Erlbaum Associates 2005
Series:Advertising and consumer psychology
Subjects:
Marketing > Congresses > Psychological aspects
Advertising > Congresses > Psychological aspects
Cognition > Congresses > Social aspects
Consumer behavior > Congresses
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Applying social cognition to consumer-focused strategy  |c edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel 
260 # # |a Mahwah, N.J.  |b Lawrence Erlbaum Associates  |c 2005 
300 # # |a xi, 402 p.  |b ill.  |c 24 cm 
490 1 # |a Advertising and consumer psychology 
500 # # |a "Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004"--Pref 
504 # # |a Includes bibliographical references and indexes 
650 # 0 |a Marketing  |v Congresses  |x Psychological aspects 
650 # 0 |a Advertising  |v Congresses  |x Psychological aspects 
650 # 0 |a Cognition  |v Congresses  |x Social aspects 
650 # 0 |a Consumer behavior  |v Congresses 
700 1 # |a Herr, Paul  |d 1956- 
700 # # |a Nantel, Jacques 
700 # # |a Kardes, Frank R. 
711 1 # |a Conference on Advertising and Consumer Psychology  |c Montreal, Quebec)  |d 2004 :  |n (23rd : 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=345067 
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