Applying social cognition to consumer-focused strategy

Applying social cognition to consumer-focused strategy

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Bibliographic Details
Corporate Author: Conference on Advertising and Consumer Psychology
Other Authors: Herr, Paul 1956-, Nantel, Jacques, Kardes, Frank R.
Format: Book
Published: Mahwah, N.J. Lawrence Erlbaum Associates 2005
Series:Advertising and consumer psychology
Subjects:
Marketing > Congresses > Psychological aspects
Advertising > Congresses > Psychological aspects
Cognition > Congresses > Social aspects
Consumer behavior > Congresses
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004"--Pref
Physical Description:xi, 402 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0805855203 (alk.paper)

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