Relationship marketing management
Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
London
Thomson Learning
2003
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 9781861529312 |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.55 |b .L58 2003 |
100 | 1 | # | |a Little, Edward |d 1967- |e author |
245 | 1 | 1 | |a Relationship marketing management |c Edward Little and Ebi Marandi |
264 | # | 1 | |a London |b Thomson Learning |c 2003 |
264 | # | 4 | |c ©2003 |
300 | # | # | |a xi, 236 pages |b illustrations |c 25 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes index |
520 | # | # | |a Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies |
650 | # | 0 | |a Relationship marketing |
700 | 1 | # | |a Marandi, Ebi |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=344929 |
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