Relationship marketing management

Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies

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Bibliographic Details
Main Authors: Little, Edward 1967- (Author), Marandi, Ebi (Author)
Format: Book
Language:English
Published: London Thomson Learning 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Little, Edward  |d 1967-  |e author 
245 1 1 |a Relationship marketing management  |c Edward Little and Ebi Marandi 
264 # 1 |a London  |b Thomson Learning  |c 2003 
264 # 4 |c ©2003 
300 # # |a xi, 236 pages  |b illustrations  |c 25 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes index 
520 # # |a Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies 
650 # 0 |a Relationship marketing 
700 1 # |a Marandi, Ebi  |e author 
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