Relationship marketing management
Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Thomson Learning
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies |
|---|---|
| Physical Description: | xi, 236 pages illustrations 25 cm |
| Bibliography: | Includes index |
| ISBN: | 9781861529312 1861529317 |
Relationship marketing