MARKETING ETHICS Cases and Readings

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

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Bibliographic Details
Other Authors: Murphy, Patrick E. 1948- (Editor), Laczniak, Eugene R. (Editor)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Pearson Prentice Hall 2006
©2006
Edition:First Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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