MARKETING ETHICS Cases and Readings

MARKETING ETHICS Cases and Readings

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

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Bibliographic Details
Other Authors: Murphy, Patrick E. 1948- (Editor), Laczniak, Eugene R. (Editor)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Pearson Prentice Hall 2006
©2006
Edition:First Edition
Subjects:
Marketing
Business ethics
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