MARKETING ETHICS Cases and Readings
For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Pearson Prentice Hall
2006
©2006 |
| Edition: | First Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing. |
|---|---|
| Item Description: | Includes index |
| Physical Description: | xii, 172 pages illustrations 23 cm |
| ISBN: | 0131330888 (paperback) 9780131330887 (paperback) |
Ethics in marketing international cases and perspectives