Consumer behavior building marketing strategy
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Unknown |
| Published: |
Boston
McGraw-Hill
2004
|
| Edition: | 9th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-343701 | ||
| 020 | # | # | |a 0071214690 (international : alk. paper) |
| 020 | # | # | |a 0072536926 (disc) |
| 020 | # | # | |a 0071240403 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415.33.U6 |b H38 2004 |
| 100 | 1 | # | |a Hawkins, Del I |
| 245 | 1 | 1 | |a Consumer behavior |b building marketing strategy |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney |f contributing Author Eric C. Koch |
| 250 | # | # | |a 9th ed |
| 260 | # | # | |a Boston |b McGraw-Hill |c 2004 |
| 300 | # | # | |a xxvi, 790 p. |b col. ill. |c 27 cm |e 1 CD-ROM |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Market surveys |z United States |
| 650 | # | 0 | |a Consumer behavior |v Case studies |z United States |
| 650 | # | 0 | |a Consumer behavior |z United States |
| 700 | 1 | # | |a Best, Roger J |
| 700 | # | # | |a Coney, Kenneth A |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=343701 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a0011.2.2||00260##a0011.2.2||00260##b0011.2.2||00260##c0011.2.2||00300##a0011.2.2||00300##b0011.2.2||00300##c0011.2.2||01700##a0011.2.2|| |
Consumer behavior building marketing strategy