Consumer behavior building marketing strategy

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Bibliographic Details
Main Author:	Hawkins, Del I
Other Authors:	Best, Roger J, Coney, Kenneth A
Format:	Book
Published:	Boston McGraw-Hill 2004
Edition:	9th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Market surveys > United States Consumer behavior > Case studies > United States Consumer behavior > United States
Online Access:	Click Here to View Status and Holdings.
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