Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliographic Details
Main Author: Hawkins, Del I
Other Authors: Best, Roger J, Coney, Kenneth A
Format: Unknown
Published: Boston McGraw-Hill 2004
Edition:9th ed
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Market surveys > United States
Consumer behavior > Case studies > United States
Consumer behavior > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvi, 790 p. col. ill. 27 cm 1 CD-ROM
Bibliography:Includes bibliographical references and indexes
ISBN:0071214690 (international : alk. paper)
0072536926 (disc)
0071240403

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