Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising, volume IV

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Bibliographic Details
Main Author:	Bruner, Gordon C 1954-
Other Authors:	James, Karen E, Hensel, Paul J
Format:	Unknown
Published:	Chicago, Ill., USA American Marketing Association 2005
Subjects:	Marketing research > Handbooks, manuals, etc. > Statistical methods Scaling (Social sciences) > Handbooks, manuals, etc.
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Bruner, Gordon C \|d 1954-
245	1	1	\|a Marketing scales handbook \|b a compilation of multi-item measures for consumer behavior & advertising, volume IV \|c Gordon C. Bruner II, Paul J. Hensel
246	1	#	\|a Compilation of multi-item measures for consumer behavior & advertising 1998-2001
260	#	#	\|a Chicago, Ill., USA \|b American Marketing Association \|c 2005
300	#	#	\|a xxii, 842 p.c26 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing research \|v Handbooks, manuals, etc. \|x Statistical methods
650	#	0	\|a Scaling (Social sciences) \|v Handbooks, manuals, etc.
700	1	#	\|a James, Karen E
700	#	#	\|a Hensel, Paul J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=343484
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