Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising, volume IV

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Bibliographic Details
Main Author:	Bruner, Gordon C 1954-
Other Authors:	James, Karen E, Hensel, Paul J
Format:	Book
Published:	Chicago, Ill., USA American Marketing Association 2005
Subjects:	Marketing research > Handbooks, manuals, etc. > Statistical methods Scaling (Social sciences) > Handbooks, manuals, etc.
Online Access:	Click Here to View Status and Holdings.
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