Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising, volume IV

Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising, volume IV

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Bibliographic Details
Main Author: Bruner, Gordon C 1954-
Other Authors: James, Karen E, Hensel, Paul J
Format: Book
Published: Chicago, Ill., USA American Marketing Association 2005
Subjects:
Marketing research > Handbooks, manuals, etc. > Statistical methods
Scaling (Social sciences) > Handbooks, manuals, etc.
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxii, 842 p.c26 cm
Bibliography:Includes bibliographical references and indexes
ISBN:1587992051 (V.4)

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