Going places with youth outreach smart marketing strategies for your library

Corporations know that marketing to kids is big business-with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take mar...

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Bibliographic Details
Main Author: Pfeil, Angela B. (Author)
Format: Book
Language:English
Published: Chicago American Library Association 2005
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Online Access:Click Here to View Status and Holdings.
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