Going places with youth outreach smart marketing strategies for your library
Corporations know that marketing to kids is big business-with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take mar...
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| Format: | Book |
| Language: | English |
| Published: |
Chicago
American Library Association
2005
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| Online Access: | Click Here to View Status and Holdings. |
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THE LIBRARY OUTREACH CASEBOOK