Going places with youth outreach smart marketing strategies for your library

Going places with youth outreach smart marketing strategies for your library

Corporations know that marketing to kids is big business-with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take mar...

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Bibliographic Details
Main Author: Pfeil, Angela B. (Author)
Format: Unknown
Language:English
Published: Chicago American Library Association 2005
Subjects:
Children's libraries > Marketing > United States
Library outreach programs > United States
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