Going places with youth outreach smart marketing strategies for your library
Corporations know that marketing to kids is big business-with children influencing more than $500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take mar...
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Main Author: | Pfeil, Angela B. (Author) |
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Format: | Book |
Language: | English |
Published: |
Chicago
American Library Association
2005
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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