Marketing for cultural organisations new strategies for attracting audiences to classical music, dance, museums, theatre & opera
ultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environmen...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Thomson Learning
2005
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Arts Marketing