A reader in marketing communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing comm...
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| Format: | Unknown |
| Language: | English |
| Published: |
New York
Routledge
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING COMMUNICATIONS
Marketing communications
Integrated advertising, promotion & marketing communications
