Marketing scales handbook a compilation of multi-item measures

Marketing scales handbook a compilation of multi-item measures

Saved in:
Bibliographic Details
Main Author: Bruner, Gordon C. 1954-
Other Authors: Hensel, Paul J, James, Karen E
Format: Book
Published: Chicago, Ill., USA American Marketing Association 1992-c2001
Subjects:
Marketing research > Handbooks, manuals, etc. > Statistical methods
Scaling (Social sciences) > Handbooks, manuals, etc. > Handbooks, manuals, etc
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first

Similar Items