Marketing scales handbook a compilation of multi-item measures

Marketing scales handbook a compilation of multi-item measures

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Bibliographic Details
Main Author: Bruner, Gordon C. 1954-
Other Authors: Hensel, Paul J, James, Karen E
Format: Unknown
Published: Chicago, Ill., USA American Marketing Association 1992-c2001
Subjects:
Marketing research > Handbooks, manuals, etc. > Statistical methods
Scaling (Social sciences) > Handbooks, manuals, etc. > Handbooks, manuals, etc
Online Access:Click Here to View Status and Holdings.
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