Marketing scales handbook a compilation of multi-item measures

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Bibliographic Details
Main Author:	Bruner, Gordon C. 1954-
Other Authors:	Hensel, Paul J, James, Karen E
Format:	Unknown
Published:	Chicago, Ill., USA American Marketing Association 1992-c2001
Subjects:	Marketing research > Handbooks, manuals, etc. > Statistical methods Scaling (Social sciences) > Handbooks, manuals, etc. > Handbooks, manuals, etc
Online Access:	Click Here to View Status and Holdings.
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