Marketing scales handbook a compilation of multi-item measures

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Bibliographic Details
Main Author:	Bruner, Gordon C. 1954-
Other Authors:	Hensel, Paul J, James, Karen E
Format:	Unknown
Published:	Chicago, Ill., USA American Marketing Association 1992-c2001
Subjects:	Marketing research > Handbooks, manuals, etc. > Statistical methods Scaling (Social sciences) > Handbooks, manuals, etc. > Handbooks, manuals, etc
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0877572267 (v. 1)
020	#	#	\|a 0877572615 (v. 2)
020	#	#	\|a 0877572909 (v. 3)
090	0	0	\|a HF5415.3 \|b .B785 1992
100	1	#	\|a Bruner, Gordon C. \|c 1954-
245	1	0	\|a Marketing scales handbook \|b a compilation of multi-item measures \|c Gordon C. Bruner II, Paul J. Hensel
260	#	#	\|a Chicago, Ill., USA \|b American Marketing Association \|c 1992-c2001
300	#	#	\|a 3 v. \|c 25 cm
500	#	#	\|a Volume indication is not present on vol. 1
500	#	#	\|a Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing research \|v Handbooks, manuals, etc. \|x Statistical methods
650	#	0	\|a Scaling (Social sciences) \|v Handbooks, manuals, etc. \|x Handbooks, manuals, etc
700	1	#	\|a Hensel, Paul J
700	#	#	\|a James, Karen E
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=342094
964	#	#	\|c BOK \|d 01
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