Marketing scales handbook a compilation of multi-item measures

Marketing scales handbook a compilation of multi-item measures

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Bibliographic Details
Main Author: Bruner, Gordon C. 1954-
Other Authors: Hensel, Paul J, James, Karen E
Format: Book
Published: Chicago, Ill., USA American Marketing Association 1992-c2001
Subjects:
Marketing research > Handbooks, manuals, etc. > Statistical methods
Scaling (Social sciences) > Handbooks, manuals, etc. > Handbooks, manuals, etc
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Volume indication is not present on vol. 1
Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel
Physical Description:3 v. 25 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0877572267 (v. 1)
0877572615 (v. 2)
0877572909 (v. 3)

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