MARKETING

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and p...

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Bibliographic Details
Main Authors:	Kerin, Roger A. (Author), Hartley, Steven W. (Author), Berkowitz, Eric N. (Author), Rudelius, William (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill/Irwin 2006
Edition:	8th edition
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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