MARKETING
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and p...
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| Main Authors: | , , , |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2006
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| Edition: | 8th edition |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING