MARKETING
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and p...
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill/Irwin
2006
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| Edition: | 8th edition |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .K47 2006 |
| 100 | 1 | # | |a Kerin, Roger A. |e author |
| 245 | 1 | 0 | |a MARKETING |c Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius |
| 250 | # | # | |a 8th edition |
| 264 | # | 1 | |a New York |b McGraw-Hill/Irwin |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a xlvi, 733 pages |b color illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references (p. 673-700) and index |
| 520 | 3 | # | |a Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Hartley, Steven W. |e author |
| 700 | 1 | # | |a Berkowitz, Eric N. |e author |
| 700 | 1 | # | |a Rudelius, William |e author |
| 830 | # | 0 | |a McGraw-Hill/Irwin series in marketing |
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MARKETING