MARKETING

• Main Authors: Kerin, Roger A. (Author), Hartley, Steven W. (Author), Berkowitz, Eric N. (Author), Rudelius, William (Author)
• Format: Book
• Language: English
• Published: New York McGraw-Hill/Irwin 2006
• Edition: 8th edition
• Series: McGraw-Hill/Irwin series in marketing
• Subjects: Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xlvi, 733 pages color illustrations 29 cm
• Bibliography: Includes bibliographical references (p. 673-700) and index
• ISBN: 0072828803; 9780073080154

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.