Kellogg on branding the marketing faculty of the Kellogg School of Management

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Bibliographic Details
Corporate Author:	Kellogg School of Management
Other Authors:	Tybout, Alice M, Calkins, Tim
Format:	Book
Published:	Hoboken, N.J. Wiley 2005
Subjects:	Brand name products > Marketing Brand name products Customer relations > Management Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-341836
020	#	#	\|a 0471690163 (cloth)
090	0	0	\|a HD69.B7 \|b K46 2005
245	1	1	\|a Kellogg on branding \|b the marketing faculty of the Kellogg School of Management \|c edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
260	#	#	\|a Hoboken, N.J. \|b Wiley \|c 2005
300	#	#	\|a xvii, 334 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Marketing
650	#	0	\|a Brand name products
650	#	0	\|a Customer relations \|x Management
650	#	0	\|a Brand name products \|x Management
700	1	#	\|a Tybout, Alice M
700	#	#	\|a Calkins, Tim
710	1	#	\|a Kellogg School of Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=341836
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam