Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Saved in:
Bibliographic Details
Corporate Author: Kellogg School of Management
Other Authors: Tybout, Alice M, Calkins, Tim
Format: Book
Published: Hoboken, N.J. Wiley 2005
Subjects:
Brand name products > Marketing
Brand name products
Customer relations > Management
Brand name products > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xvii, 334 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0471690163 (cloth)

Similar Items