Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

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Bibliographic Details
Corporate Author: Kellogg School of Management
Other Authors: Tybout, Alice M, Calkins, Tim
Format: Unknown
Published: Hoboken, N.J. Wiley 2005
Subjects:
Brand name products > Marketing
Brand name products
Customer relations > Management
Brand name products > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 334 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0471690163 (cloth)

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