Social communication in advertising consumption in the mediated marketplace
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
New York
Routledge
2005
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Social communication in advertising consumption in the mediated marketplace
Measuring Advertising Readership and Results
How 30 great ads were made from idea to campaign
