Social communication in advertising consumption in the mediated marketplace

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Bibliographic Details
Main Author:	Leiss, William
Other Authors:	Leiss, William 1939-, Botterill, Jacqueline 1939-
Format:	Book
Published:	New York Routledge 2005
Edition:	3rd ed
Subjects:	Advertising > Social aspects
Online Access:	Click Here to View Status and Holdings.
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