Social communication in advertising consumption in the mediated marketplace

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Bibliographic Details
Main Author:	Leiss, William
Other Authors:	Leiss, William 1939-, Botterill, Jacqueline 1939-
Format:	Unknown
Published:	New York Routledge 2005
Edition:	3rd ed
Subjects:	Advertising > Social aspects
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5827 \|b .S63 2005
100	1	#	\|a Leiss, William
245	1	1	\|a Social communication in advertising \|b consumption in the mediated marketplace \|c William Leiss ... [et al.]
250	#	#	\|a 3rd ed
260	#	#	\|a New York \|b Routledge \|c 2005
300	#	#	\|a x, 683 p. \|b ill. \|c 23 cm
500	#	#	\|a Previous edition entered under William Leiss as author
504	#	#	\|a Includes bibliographical references (p. 637-659) and index
650	#	0	\|a Advertising \|x Social aspects
700	1	#	\|a Leiss, William \|d 1939-
700	#	#	\|a Botterill, Jacqueline \|d 1939-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=341310
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