Social communication in advertising consumption in the mediated marketplace
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
New York
Routledge
2005
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Previous edition entered under William Leiss as author |
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| Physical Description: | x, 683 p. ill. 23 cm |
| Bibliography: | Includes bibliographical references (p. 637-659) and index |
| ISBN: | 0415966760 |
Social communication in advertising consumption in the mediated marketplace