The 86 percent solution how to succeed in the biggest market opportunity of the next 50 years

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Bibliographic Details
Main Author:	Mahajan, Vijay
Other Authors:	Banga, Kamini, Gunther, Robert E. 1960-
Format:	Book
Published:	Upper Saddle River, N.J. Wharton School Publishing 2006
Subjects:	Export marketing > Developing countries International business enterprises > Developing countries
Online Access:	Click Here to View Status and Holdings.
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