Marketing research within a changing information environment
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw Hill/Irwin
2006
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| Edition: | 3rd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-341074 | ||
| 020 | # | # | |a 0072830875 |
| 020 | # | # | |a 0077109368 |
| 090 | 0 | 0 | |a HF5415.2 |b .H258 2006 |
| 100 | 1 | # | |a Hair, Joseph F |
| 245 | 1 | 1 | |a Marketing research |b within a changing information environment |c Joseph F.Hair, Robert P.Bush, David J.Ortinau |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Boston |b McGraw Hill/Irwin |c 2006 |
| 300 | # | # | |a xxvii, 700 p. |b col. ill. |c 26 cm |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references (p. 669-677) and indexes |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Bush, Robert P |
| 700 | # | # | |a Ortinau, David J |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=341074 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Marketing research within a changing information environment