Marketing research within a changing information environment
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw Hill/Irwin
2006
|
| Edition: | 3rd ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xxvii, 700 p. col. ill. 26 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 669-677) and indexes |
| ISBN: | 0072830875 0077109368 |
Marketing research within a changing information environment