Consumer-centric category management how to increase profits by managing categories based on consumer needs
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Corporate Author: | A.C. Nielsen Company |
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Other Authors: | Karolefski, John, Heller, Al |
Format: | Unknown |
Published: |
Hoboken, N.J.
John Wiley
2006
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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