Consumer-centric category management how to increase profits by managing categories based on consumer needs

Saved in:

Bibliographic Details
Corporate Author:	A.C. Nielsen Company
Other Authors:	Karolefski, John, Heller, Al
Format:	Book
Published:	Hoboken, N.J. John Wiley 2006
Subjects:	Consumers' preferences Retail trade > Management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet