Consumer-centric category management how to increase profits by managing categories based on consumer needs

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Bibliographic Details
Corporate Author:	A.C. Nielsen Company
Other Authors:	Karolefski, John, Heller, Al
Format:	Unknown
Published:	Hoboken, N.J. John Wiley 2006
Subjects:	Consumers' preferences Retail trade > Management
Online Access:	Click Here to View Status and Holdings.
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