Consumer-centric category management how to increase profits by managing categories based on consumer needs

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Bibliographic Details
Corporate Author:	A.C. Nielsen Company
Other Authors:	Karolefski, John, Heller, Al
Format:	Book
Published:	Hoboken, N.J. John Wiley 2006
Subjects:	Consumers' preferences Retail trade > Management
Online Access:	Click Here to View Status and Holdings.
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110	1	#	\|a A.C. Nielsen Company
245	1	1	\|a Consumer-centric category management \|b how to increase profits by managing categories based on consumer needs \|c AC Nielsen, with John Karolefski, Al Heller
260	#	#	\|a Hoboken, N.J. \|b John Wiley \|c 2006
300	#	#	\|a xi, 356 p. \|c 24 cm
650	#	0	\|a Consumers' preferences
650	#	0	\|a Retail trade \|x Management
700	1	#	\|a Karolefski, John
700	#	#	\|a Heller, Al
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