Consumer-centric category management how to increase profits by managing categories based on consumer needs

Consumer-centric category management how to increase profits by managing categories based on consumer needs

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Bibliographic Details
Corporate Author: A.C. Nielsen Company
Other Authors: Karolefski, John, Heller, Al
Format: Book
Published: Hoboken, N.J. John Wiley 2006
Subjects:
Consumers' preferences
Retail trade > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 356 p. 24 cm
ISBN:0471703591 (cloth)

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